How Success Occurred For Jennifer Maanavi, Co-Founder and CEO of Physique 57

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Jennifer Maanavi didn’t got down to pioneer the boutique health trade, however because the co-founder and CEO of barre studio and world health model Physique 57, she did simply that. The thought for Physique 57 was born out of her love for dance and her drive to assist others lead more healthy lives. 

Jennifer Maanavi

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In 2006, Maanavi was working in monetary providers and had earned her M.B.A. when she acknowledged a necessity within the health trade. She seen that there weren’t many widespread modalities that have been efficient and difficult, but on the identical time swish, enjoyable, female and protected for stopping accidents. She knew that together with her experience and deep ardour for health, she could possibly be the one to create one thing new and fill that void. 

Maanavi teamed up with Tanya Becker, who she met via The Lotte Berk Methodology, a dance-inspired health method and studio on the Higher East Facet.

“I had been doing the tactic for years and Tanya was the lead teacher,” Maanavi says. “With my enterprise background and Tanya’s educating expertise, it was the right partnership.” 

When The Lotte Berk Methodology closed in 2005, the 2 of them took it as a possibility to replace the tactic and make it their very own. They modernized the programming to make it extra power and cardio-based after which recruited a complete new group of instructors to show their methodology. They opened their first studio on the eighth ground of an artwork gallery constructing within the coronary heart of midtown Manhattan on 57th Avenue. The lessons have been additionally 57 minutes, which impressed the title Physique 57. 

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On the time — earlier than the increase of the boutique health trade — Physique 57 was the primary studio to supply solely group lessons with only one modality, barre. They have been additionally one of many first studios to function with a pay-by-class mannequin. In a panorama crammed with big-box gyms, this was revolutionary. 

Their one-of-a-kind methodology, boutique choices and real ardour for his or her purchasers and instructors struck a chord with shoppers and purchasers poured in. 

“​​With a mixture of good luck and a good suggestion, our waitlists had waitlists,” Maanavi says. 

By the years, the enterprise took some wild turns as Physique 57 tailored to the ever-changing panorama of the health trade. Maanavi led her workforce, lots of whom have been with the corporate since its inception, to persistently generate concepts, innovate, search alternatives and scale the enterprise globally. 

“Given the aggressive nature of the health trade and its fast progress, my workforce and I wanted to have a imaginative and prescient for the place we might shine within the world panorama,” Maanavi says.

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